Global access, which recognizes the international nature of the medium, Research papers internet marketing how local web sites have a global presence. Knowledge-exchange and online employment websites must provide an interface for its users to interact. There are five unique features of Internet; they are interactivity, variety and customization, global access, time independence and interest driven.
By virtue of being on the Internet, web-based marketers can reach potential customers on a worldwide basis. Interest driven, which is the extent to which the Internet is a pull medium where online experiences are based on the active seeking our of the items of interest rather than the passive acceptance of whatever push media delivers to the screen.
Depending on the users familiarity with the company, its products, and the design of its web site, visits may be directed immediately to a specific purpose, such as ordering an item, or may involve more extensive investigation for information gathering and product comparison purposes.
Interactivity, which is the degree to which the user can interact with the web site in a meaningful manner beyond following internal hyperlinks. Unlike offline mass communications, such as advertising, which are intrusive and impact upon the subconscious of the potential consumer, access to specific sites requires the consumer to make an effort.
Venkatesh quoted a sign on the front page of a web site explaining the temporary closure of the site was forced by the human operators being down for servicing instead of the computers being offline.
Finally, in the post purchase stage, the Web can be used to elicit feedback the service provider gathers information on options, suggestions, level of satisfaction, potential loyalty, future services, and other pertinent areasfor which information flows from the consumer to the service provider, and provide support e.
Online shopping conglomerates exist in the form of cybermalls, coalitions of related goods and services which band together to provide an online shopping environment similar to that of the offline shopping centers.
These features have changed the modern market. Therefore, providers of similar content and functions should be required to offer a user interface option that follows the same standards regarding layout, coloring, contrast enhancing, screen-reader accessibility and other accessibility functions because that way sensory impaired people must only learn once, e.
Smaller firms are using less internet tools while larger firms are using significantly more Internet tools. A very less number of firms are using Internet for the facilitation of relationship or transaction. It is found that both the larger and the smaller Research papers internet marketing have very less use of Internet as an interactive tool.
In this context, the standard marketing-mix toolkit includes such mass-marketing levers as television advertising, direct mail, and public relations, as well as customer-specific marketing techniques such as the use of sales reps.
The internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
The strength of the Web is its ability to encompass all these elements to a lesser or greater extent. The nature of the Internet, in conjunction with it being interest driven, allows for the removal of many of the standard market barriers of time zones, geography and lack of access to remote services.The internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Abstract – Internet marketing is an interesting topic especially for researchers in the marketing field. It is a It is a new way of marketing a product/service globally to the targeted market around the world.
Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff,p. ) and academic marketing (Hoffman and Novak,p. ) and practitioner (Watson, Pitt, and Akselsen,p. ) journals/5(1). Research papers on internet marketing. Changing essays in art criticism pdf viewer the point of view a narrative essay is usually written from helps to weegy english research paper assignments artwork from the medieval period essay Can someone write my essay about Gaap accounting essay.
Internet Marketing research papers discuss the lack of regulation on the internet, and also looks at new marketing techniques. The mass proliferation of the Internet has changed the way that both organizations and individuals conduct business.
- Marketing Research Tools Marketing research is important for any organization because it provides value to the bottom line. It is a collection of data, which translates into a tangible asset by implementing the information into active processes.Download