Motorola core competencies and essential key factors

As a corporate example, if customers value small products e.

The organisation will need to assess its strategic capabilities to identify which segments it should target. In this context CSFs should thus be viewed as those product features that are particularly valued by customers.

One approach could be to to start with a chosen market, then identify the CSFs and then see if we can meet them. Thirdly, it should be something that opens up a good number of potential markets. Shortage of resources will often constrain strategic initiative.

This is where the organisation must outperform competition. Threshold competencies are those actions and processes that you must be good at just to be considered as a potential supplier to a customer. For example, a company with liquidity problems may place "short term cash management" as a CSF to ensure survival.

Brainstorm the factors that are important to your clients. Examples of core competencies are: This is a wider use of the term than simply the competencies one needs to be effective in a particular market. This allows you to provide products that are better than those of your competition.

To identify the core competencies, the following are the suggested steps: Firstly, the competence must give your customer something that strongly influences him or her to choose your product or service.

Families may be more concerned about safety whereas single young males, image and performance. Consequently, they have a large number of expert generalists working on projects, and can bring technologies together in unexpected ways and find innovative applications for even relatively straightforward ideas.

Strategic capability is defined as the ability to perform and prosper at the level required to survive and prosper. Core competencies are things that you are able to do that are very difficult for your competitors to emulate.

Examples of unique resources are: Examples of CSFs for major industries include: And as they switched effort away from areas where they were weak, and further focused on areas of strength, their products built up more and more of a market lead.

Using IT systems to understand customer needs is particularly important in consumer markets. Because these companies were focused on their core competencies, and continually worked to build and reinforce them, their products were more advanced than those of their competitors, and customers were prepared to pay more for them.

These core competencies are complex harmonisations of knowledge, organisational routines and the integration of production, design and marketing skills.

Dublin, Edinburgh, Lisbon, London Rating: Critical success factors An important strength for any organisation will be the achievement of critical success factors.

Resources are needed to undertake a strategy: These are the things that a company can do uniquely well, and that no one else can copy quickly enough to affect competition.

As with resources, we can distinguish between two levels of competencies: They used examples of slow-growing and now-forgotten mega corporations that failed to recognize and capitalize on their strengths.

Competencies The term "competence" refers to the activities and processes an organisation uses to deploy its resources effectively. Hamel and Prahalad give three tests to see whether competencies are true core competencies: Reliability is likely to be a threshold product feature.

They compared them with star performers of the s such as NECCanon and Hondawhich had a very clear idea of what they were good at, and which grew very fast.Core competencies. Motorola is organized into two business units: The Mobile Devices and Home business: mobility, media and the Internet which includes mobile converged devices and smartphones, digital entertainment devices in the home, and end-to-end video, voice and data solutions.

Critical Success Factors and Core Competencies C It is not easy to identify the critical success fac-tors, so, the manager, according to Ohmae ().

Critical success factors and core competences

Start studying ch6. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search. The rate at which a firm's underlying resources, capabilities, or core competencies can be duplicated by others is called.

key success factors. Apr 10,  · James Manktelow of states that the idea of “core competencies” is one of the most important business ideas currently shaping the world, which lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else.

The. 31 Core Competencies Explained. These crucial core competencies are divided into several 'clusters.' by Edward J.

Cripe September 3, Signals own commitment to a process by being personally present and involved at key events. Identifies and promptly tackles morale problems. The key concept here is to match core competencies to the critical success factors in markets. One approach could be to to start with a chosen market, then identify the CSFs and then see if we can meet them.

Motorola core competencies and essential key factors
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