About this resource This Marketing essay was submitted to us by a student in order to help you with your studies. She feels pleased with her purchase. Decider - the person who ultimately Factors affecting consumer purchase decisions marketing essay a buying decision or Finally, as the assessment components for this unit involves submission of two assignments, your assignments will be thoroughly checked and marked on the basis of the critical analysis of the content and the application of the various theories.
Out of affective and cognitive for the purchase of LED, the cognitive factor is prevalent.
Data collected 11am on 9th March If you think that the content that you are trying to include in your assignment is exceeding the suggested word limit, you can provide some of the content as extra information graphs, tables, photographs etc.
They also act as initiators 3. Cultural factor is further subdivided into a subculture and social class. As there is a wide range of options available with significant differences among each brand, this purchasing decision will take a long time especially because the consumer has much to learn regarding the product category.
The intense competition between companies and rapid changes in technology brought changes in customer target as prices lowered and the middle-income class is the market.
Of concern to business Marketers: A social class exhibits individuals having same values, interests, income and choices. Figure 2 Four types of buying decision behavior. The Types of Consumer Buying Decisions.
The length of this decision process will vary, ranging from a shorter routine response behavior, to limited problem solving and a more comprehensive extensive problem solving. Reference provided towards the end of the assignment should match with those that are provided throughout in-text references your assignment for online sources, web links can be incorporated.
Social class is an outcome of social stratifications. Other people often influence a consumers purchase decision. Consumer choice is categorised in external Culture and social and internal factors.
The Characteristics that Affect Consumer Behaviour. Cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior.
They generally influence the buying decision. The marketer needs to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at these people. Further, there exists cognitive and emotional view of consumer decision making most relevant to explain the buying decision of LED.
Essay UK - http: Additionally the manufacturer should work on building products that offer simple functionality that will be favoured by many in this particular market.
Culture is learnt from teachers, peers and parents. This means that consumers with same or similar consumption patterns have a market they can easily identify with.
Include a page with the table of contents. Secretaries and technology personell acts as gatekeepers. It is also essential to note that culture is very pervasive and encompass all the activities of a consumer without necessarily making a conscious choice.
Davis report shows seniors in similar situations tends to rely on younger generations for advice, education and help in this area as they would have grew up exposed to this era.
Consumers buyer behaviour and the resulting purchase decision is strongly influenced by cultural, social, personal and psychological characteristics. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question.
The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior. Based on the analysis on the factors that affect consumer behaviour, the types of buying decisions and the components of the decision making process the following suggestions and recommendations can be made: In our case the perception can be varied according to culture.
In this reference, a consumer can purchase a specific product to identify him or herself with brands that are used by family members or social class. This could generally be the buyer most preferred brand but two factors can come in between these processes, the attitude of others and an unexpected situational factor.
This is where social and psychological factors play a vital role in selecting our Breakfast mates and where our marketing activity can be judged that how we used these factors. Different social classes have different requirements for the same product. Out of these factors, some could be relatively more important while other less important.
Social class- There are several types of LED available in different sizes and designs with distinct products features. Our Purchase executive works as the decider.Consumer choice combining with consumer psychology affects the buying decision-making process and process leads towards the purchase decision, i.e.
product choice, brand choice, dealer choice etc Read more in the complete solution PDF document at the end of this page. A Comparison Study of Factors Influencing Consumers Purchase Essay on Factors Affecting environmental factors influence marketing decisions of.
This free Marketing essay on Essay: FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR is perfect for Marketing students to use as an example. This free Marketing essay on Essay: FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR is perfect for Marketing students to use as an example. A consumer's buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors.
These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be. This report will examine the decision making process in depth, analysing elements such as; characteristics that affect this consumer behaviour, types of buying decisions, component of decision making process and conclude with marketing recommendations.
4 important Factors that Influence Consumer Complex and involvement or extensive decision making Buying of We have four main factors that affect consumer.Download